http://www.la84.org/gender-stereotyping-in-televised-sports/
This study of Amateur Athletic Foundation of Los Angeles focused on the topic of television coverage of women’s sports , to tell us something about the gender stereotyping and portrayal of women during sports broadcasts. The four main Findings that this study found were :
A. TELEVISED SPORTS NEWS: WOMEN ARE HUMOROUS SEX OBJECTS IN THE STANDS, BUT MISSING AS ATHLETES
B. WOMEN’S AND MEN’S BASKETBALL: SIGNIFICANT DIFFERENCES IN THE QUALITY OF TECHNICAL PRODUCTION TEND TO TRIVIALIZE THE WOMEN’S GAMES, WHILE FRAMING MEN’S GAMES AS DRAMATIC SPECTACLES OF HISTORIC SIGNIFICANCE
C. TENNIS AND BASKETBALL: WOMEN PLAYERS CONSTANTLY ARE “‘ MARKED” VERBALLY AND VISUALLY, AND ARE VERBALLY INFANTILIZED. MALE ATHLETES OF COLOR SHARE SOME OF THIS INFANTILIZATION
D. LESS OVERT GENDER STEREOTYPING EXISTS IN BASKETBALL AND TENNIS COMMENTARY, WHEN COMPARED WITH PAST STUDIES
This shows the reality that still in today’s media men’s sports are taken as the gladiator battles of ancient Rome , while the women sports are being trivialized as lesser significance and women in general are being represented more as distraction for the male audience. These studies shows the fact that sports media is very gender biased even in today’s age based on the facts of how they represent women on the screen. Its important to try to force the media to change this view as on social media women sports are widely followed ( 2011 woman football world cup final was at that time the most tweeted event in history of twitter ) , which shows that’s its not really the customers that expect such gender biased and rather the outdated media view.
Women in sports broadcasting 